calm before iphone 15

Apple plunges into the calm before the storm. This Thursday, the firm introduced quarterly results corresponding to Q3 2023. This is the firm’s third fiscal quarter, which corresponds to the second calendar year (April, May, and June), and doesn’t have many surprises.

True, they were not expected either. This is typically a period marked by no news, and while we’ve seen the introduction of the 15-inch MacBook Air since WWDC 2023, for example, the lack of new devices naturally saps revenue in major divisions. solid.

So, many are looking at what will happen in the second half of the year, when the new iPhone 15 in September already begins to prepare. But for now, these are Apple’s results for the third quarter of 2023.

Apple Q3 2023 results: Services and wearables keep their composure

In total, Apple’s revenue was $81,797 million. suggests 1% less when compared to the same segment in 2022.. By product category, Apple’s quarterly revenue broke down as follows:

• iPhone: $39,669 million (-2.4% vs. Q3 2022).
• Poppy: $6,840 mln (-7.3% vs. Q3 2022).
• ipad: $5,791 million (-19.8% vs. Q3 2022).
• wearable devices: $8,284 million (+2.4% vs. Q3 2022)
• Services: $21,213 million (+8.2% vs. Q3 2022)

“We are pleased to report that we had record service revenue in the June quarter, with over 1 billion subscriptions, and are seeing strong growth in emerging markets driven by strong iPhone sales.” Tim Cook spoke outCEO of a California technology company.

Of course, services have played a key role in recent quarters, especially this one. Bye divisions such as the iPhone, iPad, or Mac show a drop in revenue quarter-over-year compared to last year.The firm’s services continue to grow.

From Messi’s arrival in MLS to Apple Vision Pro: these are the results of the third quarter

The numbers are what they are, but talking to investors after they’re published, with Cook and Luca Maestri (the brand’s financial manager), often leads to more. In this, the CEO emphasized the huge importance of the flagship product of his developer conference: the Apple Vision Pro.

Cook repeated that augmented reality glasses “they are the result of many years of research and development” and they are expected to play a transcendent role in the future of the firm. In addition, he highlighted the good reviews received from those who, like this wearer, have already been able to try them. He notes that he uses them “on a daily basis.”

There was also time for special mention of Messi’s profitable entry into MLS. His recent Inter Miami signing will also benefit Apple Servicessince the firm has the right to broadcast the North American Football League through the Season Pass on TV+.